The Nitty Gritty of a Successful Blog

  • How can you apply the “dos and don’ts” and best practices described above to your blog posts in this class?

Before a blog is posted, planning must be done. Having an idea of what your audience wants will insure that they are coming back each week. Paying attention to your audience and their likes will play a key role in how well your blog performs. For example, if you know your classmate loves makeup, finding a way to incorporate that into your blog may lead to more engagements (likes, comments, shares, etc.) It is crucial that for each blog, there are images. Even the blogs just for explaining the content of the week. This will keep your audience looking instead of just moving to the next thing. Eye catching visuals that make them want to keep reading are important.

  • How could you apply them in your chosen career/field?

My career is heavily reliant on social media. I plan to start my own graphic design/PR blog soon, so the concepts I explained above will be integral in my success as a digital marketing professional.

  • What steps will you take each week to ensure that your blog posts are readable, memorable, and worthwhile to your audience?

For my personal posts, I will be doing a series. Each Monday, I will post a graphic for DYW, whether it be an inspirational quote, bada** woman, or statistics on women in the workforce. I feel as though the consistency and variety of my posts will be memorable. The content will be worthwhile because I hope to teach a thing or two about the power of women.

DYW Design of the Week

Hello all! As you know, this fall I began my internship at Distinguished Young Women. I manage the social media accounts and make designs to post. For my personal posts, I want to challenge myself to create a graphic each week that can be used for DYW and help me better my design skills on Canva, Photoshop, and InDesign. Hope you enjoy! 🙂

Introducing me + blogging

Hello everyone! My name is Maddie Dozier. I’m from Hoover, Alabama. I’m currently majoring in Strategic Communication, minoring in Marketing Management, and taking my course work in PR. I recently started an internship with Distinguished Young Women. Most of my blog posts will be graphics I make for DYW, and keeping you updated on my progress and what I have learned throughout the semester. Hope you enjoy! When it comes to blogging, I think there are many purposes. To me, blogging is a means of getting your content out to the world, whether it be fashion, sports, graphic designs, etc. Blogging is a way to express yourself and what you enjoy. I read a couple of blogs. One of my favorite bloggers is mumuandmacaroons. She is a fashion blogger and also gives you a peak into her life. I love that she’s real in that way. I have a passion for social media marketing. In my field, blogging can be a great way to attract people to your social media pages. Just by creating a simple link to share or put in a profile, you can get a ton of traffic to your site/company/brand.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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